M_Kirk_Rodgers--User Experience Researcher

M. Kirk Rodgers

User Experience Researcher


Shipped Products


Halo 4 (2012)

Halo: Spartan Assault (2013)

Kinect Sports: Rivals (2014)

War Commander: Rogue Assault (2014)

Fable: Legends (upcoming)

Sunset Overdrive (upcoming)

VEGA Conflict (2013)

Halo Combat Evolved: Anniversary (2011)

...and many more


All Zoosk platforms and products (2014)

Xbox One Upload Studio (2013)

Halo Waypoint for multiple platforms (web, iOS, WP7, XBOX 360; 2011, 2012)

Halo Atlas real time in-game location tracking app (2011)

Halo 4 Stats web app (2012)


Key Skills

Fluently communicates with and persuades both peers and executives to understand and act on research.

Applies generative and evaluative research methods to answer questions important to product success. 

Mentors and manages junior researchers in ways that builds their skills and careers. 

Builds research programs to meet specific organizational needs.

Condenses fact from the vapor of nuance.


Founding user researcher of an unannounced entertainment product in the Living Room space.

Applies large-scale, in-person (playtest) methods to answer fundamental questions about product efficacy and viability.

If I told you, I'd have to kill you.

User Researcher



User Researcher



Built a research program that combined generative with evaluative methods to guide product direction and measure product success.

Conducted usability research that provided the data needed to change direction on an unannounced product.

Increased efficiency of an internal process using contextual inquiry and RITE, helping cut costs for Zoosk operations.

Developed personas to guide business planning and design for an unannounced product.

Successfully convinced PM, Engineering, and Executives of the value of research throughout the development cycle.

Managed and mentored a User Research Intern, culminating in a high impact Journey Map project

User Researcher



Led research efforts for multiple mobile and web games.

Collaborated with PMs, Engineers, and Producers to identify research opportunities that served product interests.

Identified key areas for growth for Vega Conflict by completing a segmentation analysis and generating data-driven personas.

Contributed to product design by creating specs, flows, and wireframes based on research findings.

User Researcher

Microsoft Studios User Research (contract)



Measurably improved the multiplayer experience of Halo 4 using iterative playtesting.

Combined behavioral and attitudinal measures to gain clear insight into identity and cause of MP balance and map issues.

Owned product relationship on Kinect Sports Rivals, collaborating closely with MS and Rare stakeholders to provide critical feedback on controls, art style, UI, and many other game elements.

Methods and Tools


  • RITE
  • Discount Usability
  • Card Sort
  • Survey
  • Structured Interviews
  • Heuristic Analysis
  • Data-informed Personas
  • Contextual Inquiry
  • Journey Mapping


  • Usability: Morae, OVO, usertesting.com
  • Survey: Qualtrics, Surveymonkey, Datstat
  • Statistical Analysis: SPSS, G-Power, R (in-progress)
  • Data-Viz: Tableau, Excel, E-Prime
  • Physiological Measures: Eye-tracking, fMRI


MA, Behavioral and Cognitive Neuroscience, Wayne State University

BA with Honors, University of Colorado, Colorado Springs